Prisflater

Prisflater is a term used in Norwegian and Danish to describe price surfaces or price layers in pricing theory. It refers to the representation of how price varies across a space of product attributes, market segments, or other relevant variables.

In economics and business practice, prisflater conceptualizes the price of a product or service as a function P = f(x, y, …) where x and y denote attributes such as version, channel, region, or customer segment. The relationship can be visualized as a three-dimensional surface, with two input dimensions on the horizontal plane and price on the vertical axis. This visualization supports analysis of tiered pricing, discounts, channel differences, and value-based pricing decisions.

Applications include revenue management, dynamic or personalized pricing, bundling and cross-selling, and price discrimination. Prisflater help firms compare pricing strategies and assess the impact of attribute changes on revenue and margins.

Constructing a prisflater typically involves statistical or machine-learning methods that map observed prices to the attribute space. Data sources include sales transactions, product catalogues, promotions, and market data. Common challenges are data sparsity in high-dimensional spaces, overfitting, and ensuring price realism and ethical considerations.

The term is most common in Nordic pricing literature and may be used interchangeably with ‘price surface’ or ‘price map’ in English-language texts.

See also: price elasticity, price optimization, revenue management, dynamic pricing, value-based pricing, price discrimination.