Priora

Priora is a compact car produced by the Russian automaker AvtoVAZ under the Lada brand. Introduced in the late 2000s, it was developed as part of the VAZ-2110 family and was intended to offer a more modern, affordable alternative within Lada’s mainstream lineup. The Priora was marketed mainly in Russia and other post-Soviet states, with limited export to other regions.

The model was available in both sedan and hatchback configurations, and it shared engineering content with its contemporaries in the 2110 family. It typically offered a range of small, gasoline-powered inline-four engines and a straightforward, practical interior. Equipment levels varied by market and trim, with features such as air conditioning, power windows, and centralized locking available on higher specifications. Safety equipment in early versions included items like airbags and ABS as options or standards depending on the market and year.

Throughout its production life, Priora received mid-cycle updates to refresh styling, improve interior quality, and adjust equipment lists. Production took place at AvtoVAZ’s facilities in Togliatti, reflecting the company’s focus on affordable, volume-oriented vehicles. The model was eventually complemented and gradually succeeded by newer Lada designs in the early to mid-2010s, such as the Granta and Vesta lines, which offered newer platforms and styling.

Today, Priora is primarily encountered in used-car markets and among enthusiasts studying late-2000s to early-2010s Eastern European automotive development. It stands as an example of Lada’s effort to modernize its traditional compact offerings within a price-conscious segment.