Priceinsensitive
Priceinsensitive refers to a consumer or market segment that exhibits low responsiveness to changes in the price of a good or service. This means that even if the price increases significantly, demand is unlikely to decrease substantially, and conversely, a price drop may not lead to a proportional increase in demand.
Several factors can contribute to priceinsensitivity. These often include a strong brand loyalty, where consumers are
In contrast to price-sensitive consumers who actively seek out deals and switch brands based on price, priceinsensitive