Pressiteadete

Pressiteadete, in Estonian usage, refers to press releases. Pressiteadete is the plural form. They are official statements issued by organizations to communicate timely news to media and the public. Corporations, government bodies, non-profit organizations, and educational institutions use pressiteadete to share information about events, product announcements, policy changes, or crisis updates. The practice is global but varies in format and length by country and sector.

Content and structure

A typical pressiteade starts with a headline, followed by a lead paragraph that answers the key questions of who, what, where, when, and why. The body provides essential details, quotes from spokespersons, and background information. It ends with a boilerplate describing the organization and its remit, and with contact information for media inquiries. Many releases are written in the third person and in a concise, objective tone.

Format and distribution

Common formats include plain text emails or formatted PDFs. Distribution is done through email lists, press release distribution services, newsroom sections on corporate sites, and social networks. Multimedia attachments or links to images, video, or infographics are increasingly common to accompany the text.

Role and considerations

Pressiteadete aim to provide journalists with ready-to-use information, though media outlets may edit content for style and length. Best practices emphasize accuracy, timeliness, relevance, and transparency, with clear contact details and no misleading claims. Ethical considerations include obtaining consent for quotes and respecting copyright when using imagery.

See also

See also: press release; public relations; media relations.