Pressikoostisi

Pressikoostisi is a term used in Finnish media monitoring to refer to a digest or compilation of press coverage about a specific topic, organization, person, or event. The digest gathers articles from multiple outlets within a defined period and presents them in a concise, searchable format. A typical pressikoostisi includes an overview, a list of articles with outlet and date, a short excerpt or summary, and links to the sources. Some versions add sentiment indicators, reach estimates, and notable quotes.

The content is aimed at professionals in communications, public relations, research, and public bodies. It is commonly delivered as a daily or weekly briefing via email, an intranet portal, or an online dashboard, and can be produced manually or by media monitoring software. Tools may offer keyword tracking, topic tagging, export options, and API access for integration with other systems.

Pressikoostisi serves to track media presence, gauge public reception, and support decision making. It differs from a press release or press kit, which are primary communications issued to the press; a pressikoostisi is an observational and analytical product. As with any media digest, considerations include sourcing bias, copyright compliance, and the need for accurate attribution.