Prepreneurs

Prepreneurs are individuals who are actively involved in the early stages of business development without yet having formally launched their venture. This term describes someone who is in the process of ideation, research, planning, and validation for a new business idea. Prepreneurs dedicate time and resources to exploring market viability, developing prototypes, networking with potential investors and partners, and building a foundational understanding of the industry they aim to enter.

The prepreneurial phase is characterized by a high degree of uncertainty and risk, as the business concept has not yet been tested in the real market. Unlike entrepreneurs who have an established business, prepreneurs are still in the discovery and refinement stage. They often work on their ventures in parallel with other commitments, such as full-time employment or education, due to the nascent nature of their project.

Key activities of a prepreneur include conducting market research to identify a problem and a potential solution, developing a business plan, seeking feedback from target customers, and potentially securing initial funding. They are focused on de-risking the venture by gathering as much information and validating assumptions as possible before committing to a full launch. The ultimate goal of a prepreneur is to transition into an entrepreneur by successfully launching their business.