Preordering

Preordering is placing an order for a product before its official release to reserve a copy and, in some cases, receive exclusive content or price incentives. It is common for video games, consumer electronics, books, and other goods.

How preorder arrangements work varies by retailer and product. A preorder may require payment upfront or a deposit, with the remaining amount charged at shipment or on release. Delivery typically occurs on or after the announced launch date; digital preorders may include a preload or automatic download on release day.

Benefits for buyers include securing limited or high-demand items, locking in a price, and sometimes receiving bonuses or early access. For retailers and publishers, preorders provide demand signals, assist production planning, and support marketing.

Risks include delays or cancellations, changes to features or packaging, and nonrefundable terms. Prices can change before release, and refunds policies vary by jurisdiction and retailer.

Consumer protections differ by country and platform. Some regions allow a right of withdrawal for online purchases; preorder terms govern refunds, substitutions, and what happens if the release date changes. Reading the terms before committing is advised.

Common variants include backorders, which are stock shortages rather than pre-release purchases, and digital preloads that enable access on release. Typical preorder examples include games, gadgets, books, and collectibles.