Preisführung
Preisführung refers to the systematic determination and management of prices for goods and services. It is a fundamental aspect of business strategy and plays a crucial role in a company's profitability and market position. The process involves analyzing various internal and external factors to set prices that are both competitive and profitable.
Internal factors influencing pricing decisions include production costs, marketing expenses, desired profit margins, and the overall
Various pricing strategies can be employed. Cost-plus pricing involves adding a markup to the cost of production.
Effective Preisführung requires ongoing monitoring and adjustment. Market dynamics are constantly changing, and businesses must adapt