PowerBar

PowerBar is a brand of nutritional supplements and energy bars, primarily known for its high-protein, low-carbohydrate, and low-fat products. The company was founded in 1989 by Mark Rippetoe and Hal Hershfield, who were both fitness enthusiasts and nutritionists. PowerBar's products are designed to support athletes and fitness enthusiasts by providing sustained energy and muscle recovery.

The brand offers a variety of products, including energy bars, protein powders, and meal replacement shakes. PowerBar bars are typically low in sugar and high in protein, making them a popular choice among athletes and fitness enthusiasts. The company's products are available in a range of flavors and are often used as a pre- or post-workout snack.

PowerBar has gained a reputation for its quality and effectiveness, and its products are widely available in sports stores, health food stores, and online retailers. The company has also sponsored various athletic events and teams, further establishing its presence in the fitness community.

In recent years, PowerBar has expanded its product line to include a wider range of nutritional supplements, including vitamins, minerals, and other performance-enhancing products. The company continues to be a leading provider of nutritional supplements for athletes and fitness enthusiasts.