Pocari

Pocari is a popular Japanese sports drink manufactured by Otsuka Pharmaceutical. Introduced in 1980, it is designed to be an effective rehydration beverage, providing a balance of electrolytes and carbohydrates. The drink's formulation aims to mimic the body's natural fluid and electrolyte balance, making it suitable for consumption during and after physical activity or when experiencing dehydration.

The taste of Pocari is often described as lightly citrusy and subtly sweet, without being overpowering. It is available in various forms, including ready-to-drink cans and bottles, as well as powder mixes that can be reconstituted with water. Pocari Sweat, as it was originally known, is widely consumed in Japan and has also gained popularity in many other Asian countries and some parts of the world. Its marketing often emphasizes its health benefits and suitability for active lifestyles. The brand has also expanded into related products, such as Pocari Sweat Ion Jelly, a jelly-based version of the drink.