Platintojas

Platintojas is a term used in Lithuanian business language to denote a distributor or channel partner that acts as an intermediary between manufacturers and other market participants, such as retailers, wholesalers, or end customers. A platintojas typically acquires products from producers and assumes responsibility for selling, marketing, and delivering them within a defined market area or channel.

The core functions of a platintojas include procurement from manufacturers, warehousing and inventory management, logistics and order fulfillment, pricing and credit terms within agreed conditions, and regional or market coverage. platintojai often provide market feedback, promotional support, and after-sales services such as warranty handling or technical support to help manufacturers reach and serve customers more efficiently.

Distribution agreements can vary in structure. Common models include exclusive distribution, where the platintojas has sole rights to sell in a territory, non-exclusive distribution, where multiple distributors may operate in the same area, and selective distribution, which uses criteria for choosing partners. Some platintojas also serve as import distributors, handling cross-border supply and regulatory compliance for brands entering a new market.

In relation to other supply chain actors, a platintojas typically takes ownership of goods and differs from a sales agent who acts without taking title. They operate within national and EU commercial law, with attention to competition rules governing vertical agreements, pricing, and restraint of trade. A platintojas thus functions as a pivotal link between manufacturers and the market, enabling wider distribution and customer reach.