Planogramdriven

Planogramdriven is an approach in retail merchandising in which product assortment, placement, and shelf space are guided by planograms—detailed diagrams that specify which products belong on each shelf, how many facings to display, and their relative positions. The goal is to optimize visibility, accessibility, and sales.

Planograms are used to standardize layouts across stores, support category management, and ensure promotions are executed consistently.

The process typically includes data collection (historical sales, turnover, lead times), planogram design (space allocation, product adjacencies, facings), validation and testing (pilot stores or simulations), execution (store deployment, labeling, and training), and ongoing compliance measurement (audits and adjustments).

Benefits include more efficient shelf space use, improved product visibility, reduced stockouts, a consistent customer experience across locations, and faster shelf replenishment.

Challenges can include data accuracy requirements, varying store formats, frequent updates due to promotions or seasonality, complexity with large assortments, and the need for skilled merchandisers and compatible planogram software.

In practice, planogramdriven merchandising is used in supermarkets, mass merchants, and online-offline hybrid formats to align space with demand and promotional calendars.