Planivoituja

Planivoituja, also known as planned obsolescence, is a business strategy that involves designing products with a limited lifespan or functionality, encouraging consumers to replace them with new models. This approach is employed by manufacturers to increase sales and profits by reducing the lifespan of their products. The concept was popularized by the American business consultant and author K. Oliver Twist in his 1954 book "The Theory of Planned Obsolescence."

The primary goal of planned obsolescence is to create a market demand for new products, thereby driving sales and profits. This is achieved through various means, such as:

1. Designing products with components that wear out quickly or become outdated.

2. Intentionally making products incompatible with newer technologies.

3. Releasing frequent updates or new models to replace older ones.

4. Providing limited warranties or support for older products.

Planned obsolescence can have significant implications for consumers, as it can lead to higher costs and environmental impact due to increased waste. It also raises ethical concerns regarding the manipulation of consumer behavior and the promotion of consumerism.

Despite its controversial nature, planned obsolescence remains a widely used strategy in the consumer goods industry. Companies often justify this practice by arguing that it encourages innovation and keeps products up-to-date with the latest technologies. However, critics argue that this approach can lead to a cycle of constant consumption and waste, contributing to environmental degradation and resource depletion.