PieSync

PieSync was a cloud-based data synchronization service that specialized in two-way contact syncing between cloud applications. The platform allowed users to connect multiple apps, including customer relationship management systems, marketing tools, help desks, and other cloud services, to keep contact records consistent across tools through bidirectional syncing. It emphasized real-time or scheduled syncing and offered rules-based routing to control how data flowed between apps.

Key features of PieSync included field mapping to align data between different systems, conflict resolution when records diverged, deduplication to reduce duplicate contacts, and a user-friendly web interface to configure and monitor synchronizations. The service supported hundreds of connectors via APIs, enabling organizations to build cross-tool workflows without custom development. Security and compliance capabilities, such as authentication mechanisms and audit trails, were also part of the offering.

Usage and impact: PieSync enabled businesses to automate the movement of contact data across disparate tools, reducing manual data entry and helping maintain a unified view of customers across platforms. This facilitated more consistent marketing, sales, and service processes and improved data accuracy across an organization’s tech stack.

History and status: In 2019, HubSpot announced the acquisition of PieSync to enhance its data synchronization capabilities across apps. PieSync’s standalone service was subsequently phased out as its technology was integrated into HubSpot’s platform and ecosystem. The acquisition reflected a broader industry trend toward unified customer data across multiple business applications.