Pakkestørrelse

Pakkestørrelse, or pack size, refers to the amount of product contained in a single package or unit of sale. It is a key parameter in product design, pricing, and distribution, and varies across product categories and markets. Pack size is usually expressed in units that match the product, such as grams or kilograms for solids, liters or milliliters for liquids, or individual pieces for items sold per unit.

The choice of pack size influences retail strategy and consumer behavior. Smaller packs can lower the entry price and reduce risk for new buyers, while larger packs may offer better value per unit and reduce packaging and handling costs. Pack size also affects logistics, including storage requirements, shelf space, packaging waste, and suitability for different shipping channels.

Regulatory and labeling requirements often specify how pack size must be communicated. Common expectations include the net content (the actual quantity of product) and sometimes the price per unit of weight or volume. Standards vary by country, but clear disclosure of quantity on the package and accurate labeling are widely enforced.

Examples include a 500 ml beverage bottle, a 2 kg bag of flour, a 100 ml cosmetic tube, or a multipack of 24 cans. In e-commerce, pack size can impact fulfillment, shipping costs, and returns, making it a critical consideration in product planning and logistics.