PaketUpsellRate
PaketUpsellRate is a business metric that measures the proportion of customers who upgrade to a higher-priced package or bundle after being offered an upsell. It is commonly used in subscription services, software as a service, telecommunications, and other industries that use tiered packaging.
The metric is typically expressed as a percentage and can be defined in a couple of ways.
Data for calculation comes from customer relationship management systems, billing platforms, and marketing automation tools. Analysts
Uses include assessing the effectiveness of upsell campaigns, evaluating changes to product packaging or pricing, and
Related metrics include upsell conversion rate, average revenue per account, lifetime value, and churn. An example: