PEEKiä

PEEKiä is a Finnish neologism describing the act of briefly glancing at digital content, such as social media posts, profiles, or video feeds, without engaging in sustained reading or interaction. The word combines the English verb "peek" with the Finnish suffix -iä, signaling a non-committal, habitual behavior common in modern scrolling culture.

In discourse, PEEKiä is used to characterize a low-effort form of information intake that can influence opinions despite minimal engagement. It is often discussed in relation to digital wellbeing, privacy, and time management, as users seek to balance awareness with attention demands. Some critics view PEEKiä as symptomatic of shallow consumption, while supporters argue it enables rapid appraisal in information-rich environments.

Origin and usage: The term appears in Finnish online discourse from the 2010s onward, gaining broader attention through blogs and media coverage about online attention and screen time. Although it lacks formal recognition in standard dictionaries, PEEKiä has established itself in informal Finnish vocabulary and contemporary media commentary.