OptionsHouse

OptionsHouse was an online brokerage firm known for its focus on options trading and its proprietary trading platform. Founded in 2007, it offered a range of investment products including stocks, ETFs, mutual funds, and options. The company's platform was designed to be user-friendly, with tools and features catering to both novice and experienced traders, particularly those interested in options strategies. OptionsHouse emphasized competitive pricing and commission structures, aiming to attract active traders.

In 2014, OptionsHouse was acquired by E*TRADE Financial Corporation, a move that integrated its customer base and trading technology into the larger E*TRADE platform. Following the acquisition, the OptionsHouse brand was gradually phased out, and its services and platform were absorbed into E*TRADE's offerings. The integration aimed to enhance E*TRADE's capabilities, especially in the area of options trading, by leveraging OptionsHouse's specialized expertise and technology. Customers of OptionsHouse transitioned to the E*TRADE platform, gaining access to a broader suite of financial products and services.