OnpageSEO

OnpageSEO is the practice of optimizing elements on a web page to improve visibility in search engine results and enhance user experience. It focuses on on-page content and HTML, distinguishing it from technical SEO (server, crawlability) and off-page SEO (backlinks).

Core elements include content quality and relevance, page structure, title tags, meta descriptions, and URLs. Create clear page titles that reflect intent and include primary keywords naturally. Use a logical heading structure with H1 for the main title and H2-H6 for subsections. Design descriptive, concise URLs and use internal links with relevant anchor text.

Media and data markup: optimize images with descriptive alt attributes and file names, and compress files to improve load times. Implement structured data (schema.org) where appropriate to provide context for search engines. Use canonical tags to avoid duplicate content and maintain consistent internal linking.

Page experience and performance: fast loading, mobile-friendly design, and a secure connection (HTTPS) matter. Core Web Vitals influence ranking; optimize rendering and minimize JavaScript, and use caching. Ensure crawlability with a clean robots.txt and a sitemap; use canonical tags to prevent duplicates.

Practices and measurement: emphasize user intent and high-quality, original content rather than keyword stuffing. Monitor impact with tools like Google Search Console, analytics, and SEO software to track impressions, clicks, and rankings, and iterate based on data.