Onderbevoorraading

Onderbevoorraading is a retailing strategy used by supermarkets where additional items, not included in the central inventory, are ordered and held at the discretion of the store manager. This practice, also known as "point-of-sale requisitioning," allows the local store to respond quickly to customer demand for products that are not part of the main stock.

Typically, these additional items are ordered in small quantities and are intended to cater to customer requests for specific products not available in the main inventory. This approach allows the store to offer a wider selection of products to customers, enhancing the shopping experience and increasing customer satisfaction.

Onderbevoorraading has several benefits for retailers, including improved ability to serve customers, reduced inventory costs, and increased sales. However, it also involves risks such as stockouts, potential overstocking, and the need for frequent inventory checks.

In the Netherlands, onderbevoorraading is a well-established practice and is widely used by supermarkets and other retail stores. It requires close communication and cooperation between the store manager, logistics personnel, and suppliers. However, failure to manage onderbevoorraading effectively can result in stock imbalances and other operational problems.

This selective ordering technique demands considerable flexibility and a clear understanding of customer tastes and demands. Retailers using onderbevoorraading need to balance the need for customer satisfaction with the risks and potential financial implications of overstocking or stock shortages. By fine-tuning their onderbevoorraading practices, retailers in the Netherlands and elsewhere can better meet customer expectations and drive sales.