Ogx

Ogx, stylized OGX, is a brand of hair care products marketed internationally. The product line includes shampoos, conditioners, hair treatments, and styling products. OGX is known for formulations that incorporate tropical or exotic extracts, with coconut oil-based products among its signature lines.

The brand originated in the United States in the early 2000s under the name Organix and later adopted the OGX branding in the mid-2000s to reflect a broader, design-forward image. It has been positioned as an affordable, mass-market line distributed through drugstores, supermarkets, and online retailers. Over time OGX expanded its range to include moisture, repair, color-safe, and anti-frizz formulations, often highlighting oils and proteins such as coconut oil, argan oil, keratin, and shea butter.

OGX products are typically sold worldwide and may have regional formula variations. Some markets offer sulfate-free or silicone-free options. Packaging and advertising emphasize lush, tropical imagery and the use of natural extracts, though actual ingredient lists vary by product. The brand has received a range of consumer feedback regarding fragrance, texture, and suitability for different hair types, reflecting the varied experiences of users across markets.

See also: Organix (brand) and List of shampoo brands.