OCEANmodellen

OCEANmodellen is a conceptual framework used in organizational development and strategic planning. It stands for Objectives, Challenges, Environment, Actions, and Network. The model is designed to guide organizations through a structured process of understanding their current situation, identifying areas for improvement, and developing actionable strategies.

The first component, Objectives, focuses on defining clear and measurable goals for the organization. This involves understanding what the organization aims to achieve in the short and long term. Challenges represent the internal and external obstacles that might hinder the achievement of these objectives. This can include resource limitations, market competition, or technological hurdles.

The Environment component involves analyzing the broader context in which the organization operates. This includes economic, social, technological, political, and legal factors, as well as understanding the competitive landscape and customer needs. Actions are the specific steps and initiatives that the organization will undertake to overcome challenges and achieve its objectives, taking into account the environmental analysis.

Finally, Network refers to the relationships and collaborations the organization has or needs to build with other entities, such as suppliers, partners, customers, and stakeholders. This emphasizes the importance of external connections in achieving success. OCEANmodellen provides a holistic approach, encouraging a comprehensive view of an organization's strategic landscape.