Näyttökertakustannus

Näyttökertakustannus, often abbreviated as CPM (Cost Per Mille), is a pricing model used in digital advertising. It represents the cost an advertiser pays for one thousand views or impressions of an advertisement. The "mille" in CPM comes from the Latin word for thousand. This metric is commonly employed in display advertising, such as banner ads, and is also seen in some video and social media campaigns.

CPM is a straightforward way to measure the cost of ad visibility. Advertisers choose CPM when their primary goal is to increase brand awareness and reach as many people as possible. The price of CPM can vary significantly depending on factors such as the ad placement, the target audience's demographics, the website or platform where the ad is displayed, and the overall demand for ad inventory. Higher quality placements or more targeted audiences generally command higher CPM rates. It's a key performance indicator for evaluating the efficiency of ad spend in terms of reach.