Näyttökertakohtaisesti

Näyttökertakohtaisesti is a Finnish term that translates to "per-view basis" or "on a per-view basis" in English. It refers to a method of pricing or measurement where a cost, metric, or action is determined by the number of times something is displayed or viewed. This is commonly encountered in digital advertising and media.

In the context of advertising, "näyttökertakohtaisesti" pricing, often abbreviated as CPM (Cost Per Mille or Cost Per Thousand Impressions), means that an advertiser pays a set amount for every thousand times their advertisement is shown to users. This model focuses on reach and exposure, assuming that more impressions will lead to greater brand awareness and potentially more clicks or conversions.

Beyond advertising, the concept can be applied to other areas. For instance, a content provider might track engagement or revenue "näyttökertakohtaisesti," calculating earnings or usage based on how many times a specific piece of content, like an article or a video, is accessed by users. This provides a granular view of performance, allowing for detailed analysis of what content resonates most with an audience and which display strategies are most effective. The term emphasizes a unit-by-unit assessment rather than a bulk or time-based calculation.