Nonbrands
Nonbrands are consumer goods marketed with little or no distinctive branding, often existing as generic, store-brand, or private-label products. They emphasize price and basic utility over brand storytelling, and may appear in plain packaging or labeled simply with product names and essential information.
Characteristics of nonbrands include minimal logos, simple packaging, and limited or no advertising. They are typically
History and market presence: The concept of nonbrands has roots in early generic products, with modern private-label
Economics and consumer impact: Nonbrands can reduce consumer costs and improve retailer margins through scale and
Related terms: generic products, store brands, private-label, and no-brand packaging. Nonbrands reflect a market approach that