Nettikauppa

Nettikauppa, Finnish for online store, refers to a form of e-commerce where goods or services are sold over the internet. Customers browse catalogs on websites or apps, add items to a shopping cart, select delivery options, and complete payment online. After purchase, the seller ships the products or provides the digital services.

Finnish online shops operate under Finnish and EU consumer protection and data privacy laws. Typical payment methods include online banking via Finnish banks, credit and debit cards, mobile wallets, and bank transfers. Security measures commonly used include SSL/TLS encryption, secure payment gateways, and compliance with PSD2 and GDPR requirements.

Business models vary: standalone online stores, or marketplaces where multiple sellers offer products through a single platform. Logistics partners handle fulfillment, returns, and customer service. Competition is intense, with domestic and international brands operating in Finland, often employing digital marketing, search optimization, and cross-channel strategies.

Delivery times are usually short to moderate; return policies align with consumer rights in distance selling under EU rules, with specific conditions defined by each retailer, including time limits for returns.

Impact: Nettikauppa has transformed Finnish retail by enabling price competition and easy access, while imposing requirements for reliable logistics, secure payment processing, and responsive customer service.