NerdWallet

NerdWallet is an American personal finance company that provides financial guidance and product comparisons through its website and mobile apps. It was founded in 2009 by Tim Chen and Jake Gibson and is headquartered in San Francisco, California. The site offers reviews and comparisons for credit cards, mortgages, auto insurance, renters insurance, personal loans, student loans, investing, banking, and budgeting.

The business model relies on affiliate marketing and advertising. When users click through links to product providers and perform qualifying actions, NerdWallet may receive referral fees or other compensation. The company states that editorial content is independent from paid marketing and carries disclosures of affiliate relationships.

NerdWallet maintains editorial content produced by in-house writers and editors, along with data-driven comparison tools that rank offers based on factors such as fees, rates, and rewards. It has expanded through mobile apps and partnerships to reach a broad audience of consumers seeking financial decisions.

The company has faced scrutiny over potential conflicts of interest related to affiliate links, and like other finance sites has made efforts to separate content from marketing. It also collects user data to tailor recommendations and to measure performance.