Müügiedule

Müügiedule is an Estonian term for a planned timetable of sales activities used by retailers, manufacturers, and marketing agencies. It functions as a centralized plan that coordinates when and how promotions, campaigns, and product launches will occur over a defined period, typically quarterly or yearly. The aim is to align marketing, sales, procurement, and logistics, optimize inventory and pricing, and improve the customer experience by delivering timely offers.

A müügiedule usually contains elements such as the campaign name, start and end dates, target audience, goals (revenue, units, margin), discount or offer details, product or category scope, pricing strategy, channels (online, in-store, partners), responsible teams, required assets, budget, and key performance indicators. Formats vary but common forms include calendars and spreadsheets, and it may be integrated with product roadmaps, inventory forecasts, and a broader promotions calendar.

Creation and use: The planning process typically starts with analysis of past promotions, seasonality, and market trends, followed by drafting proposals, stakeholder reviews, and approval. During execution, the müügiedule is updated to reflect changes in stock, supply chains, or marketing tactics. Ongoing monitoring of KPIs enables adjustments to future campaigns.

Examples include Black Friday deals, back-to-school promotions, summer clearance, and new product launches. Benefits include improved cross-functional coordination, better demand forecasting, higher marketing ROI, and a smoother customer experience. Challenges can include over-scheduling, conflicting campaigns, data quality issues, and misalignment across channels. See also: promotions calendar, campaign management, inventory planning, sales forecasting.