Müügiedendustegevused
Müügiedendustegevused, often translated as sales promotion activities, are a set of marketing tactics designed to boost sales and encourage purchases. These activities are typically short-term and aim to create immediate demand for a product or service. They are a crucial component of a company's marketing mix, working in conjunction with advertising, public relations, and personal selling.
Common forms of sales promotion include discounts, coupons, samples, contests, and loyalty programs. Discounts and coupons
Sales promotions can be targeted at various audiences. Consumer promotions are aimed directly at end-users, while
The effectiveness of sales promotion activities depends on careful planning and execution. Marketers must clearly define