Mõju
Mõju is an Estonian noun meaning influence, effect, or impact. It denotes the capacity to cause changes in a person, situation, or process, or the result produced by a cause. In everyday language and academic writing, mõju can refer to political, social, or cultural influence, as well as the physical effect of a force or intervention. The phrase "mõju avaldama" means to exert influence; "mõju all" indicates under the influence of something.
Etymology: Mõju is a Finnic word, cognate with Finnish vaikutus, both from Proto-Finnic roots, expressing the
Usage: In sociology and political science, mõju appears in discussions of how institutions, media, or policies
See also: Influence, Effect, Impact, Causality, Consequence, Policy impact.
Note: When translating to English, mõju is commonly rendered as influence or effect, depending on context.