Médiumokhoz

Médiumokhoz is a Hungarian phrase meaning “to the media” or “toward the media,” and it is used primarily in public relations, journalism, and communications to indicate the direction of information dissemination toward media outlets. In practice, it describes activities that aim to reach journalists, editors, and other media professionals with news, statements, or updates.

The term is built from médiumok (media outlets) and the directional suffix -hoz, which in Hungarian marks movement toward a place or group. It is commonly found in phrases such as médiumokhoz intézett közlemény or médiumokhoz való eljuttatás, referring to press releases, media kits, or briefing materials that are prepared for distribution to the press.

In PR and corporate communications, médiumokhoz outreach forms part of media relations. It encompasses identifying relevant outlets, tailoring messages to specific audiences, and selecting appropriate channels—such as email, press conferences, or media briefings—to maximize coverage. The concept contrasts with internal communication cycles or with phrases like médiumokról (about the media) or médiumokból (from the media).

Related terms include médiakapcsolatok (media relations) and PR (public relations). The phrase is primarily used in Hungarian-language professional contexts and reflects a broader practice of strategic communication aimed at informing the public through journalists and news organizations.