Médiatervezés
Médiatervezés, often translated as media planning, is a crucial aspect of advertising and marketing that involves the strategic selection and scheduling of media channels to reach a target audience effectively and efficiently. It is the process of determining where and when to place advertisements to achieve specific marketing objectives, such as increasing brand awareness, driving sales, or generating leads.
The core of médiatervezés involves understanding the target audience's media consumption habits. This includes identifying which
A médiatervezés strategy is developed based on a thorough analysis of various factors. These include the campaign's
The output of médiatervezés is typically a media plan, which details the selected media channels, the timing