Moxy

Moxy is a hotel brand operated by Marriott International. Launched in 2014, Moxy positions itself in the budget boutique segment, offering affordable, design-forward accommodations aimed at younger travelers. The name Moxy is a stylized form of “moxie,” referencing courage, energy, and audacity, qualities the brand aims to embody.

Moxy hotels combine compact guest rooms with flexible public spaces designed for social interaction. Rooms are typically smaller than traditional hotels and emphasize efficient layouts, modern technology, and a sense of playfulness. In public areas, the lobby functions as a social hub, often featuring a bar, communal seating, and events; many properties incorporate self-check-in kiosks and digital conveniences.

The brand follows Marriott’s global expansion strategy to reach mid-market travelers in urban and leisure destinations. Properties are located in multiple regions, including Europe, North America, and the Asia-Pacific area, with a presence in major cities and airports. The concept focuses on value and accessibility, with pricing designed to appeal to spontaneous trips and short stays, while maintaining consistent service standards across the portfolio.

Other uses of the term “Moxy” exist in popular culture and business as a brand name or nickname, but the hotel brand Moxy is specifically the Marriott-owned chain described above.