Movementevery

Movementevery is a global movement and data platform that promotes regular physical movement and movement literacy across populations. It blends advocacy campaigns with an open data portal to track activity trends while prioritizing privacy and consent.

Inspired by rising sedentary lifestyles and urban design barriers, movementevery was launched in 2018 by a coalition of public health researchers, urban planners, and nonprofit organizations. The name signals the aim to make movement a daily norm for every community.

Key activities include public campaigns encouraging short, frequent activity; collaboration with schools and employers; urban design guidance to improve walkability; and an open data portal providing anonymized, aggregated statistics on activity levels.

Movementevery is governed by a rotating steering council and is funded by government grants, philanthropic foundations, and corporate partnerships. Privacy safeguards include opt-in data collection, data minimization, and independent audits.

Pilot programs in several cities have reported higher movement levels and increased awareness, though critics cite privacy concerns and the risk of data misuse or commercialization. Movementevery emphasizes transparent governance and external evaluation to address these issues.

See also: physical activity guidelines, public health, urban planning.