Mottagaranalys
Mottagaranalys (receiver analysis) is the study of how recipients interpret and respond to communicated messages, products, or campaigns. It examines the processes by which meanings are created by audiences and how these meanings influence attitudes, beliefs, or behavior. Rather than focusing solely on what a message intends to convey, mottagaranalys considers the diverse readings and interpretations produced by different audience groups within specific social and cultural contexts.
The field draws on theories from communication, media studies, semiotics, and psychology. Key concepts include encoding
Methodologically, mottagaranalys employs a mix of qualitative and quantitative approaches. Qualitative methods include interviews, focus groups,
Applications span marketing, public information campaigns, media research, and product development. Insights help tailor messages, improve