Motiveerituna

Motiveerituna, also known as the "motivational tuna," is a fictional character created by the Japanese company Kikkoman. The character was introduced in 2002 as a mascot for Kikkoman's canned tuna products. Motiveerituna is depicted as a cheerful and energetic tuna who embodies the spirit of motivation and positivity. The character is often seen in various promotional materials, including advertisements, social media posts, and even in a series of animated shorts.

The name "Motiveerituna" is a portmanteau of "motivation" and "tuna," reflecting the character's role as a source of inspiration and encouragement. The character's design features a bright, colorful appearance with a smiling face and a distinctive red and white striped pattern, reminiscent of the traditional tuna can design. Motiveerituna's catchphrase, "Motivation! Motivation! Motivation!" has become iconic and is often used in Kikkoman's marketing campaigns to convey a sense of enthusiasm and drive.

Despite being a fictional character, Motiveerituna has gained a significant following among consumers, particularly in Japan. The character's positive and uplifting image has helped to enhance the brand's reputation and has contributed to the success of Kikkoman's tuna products. Motiveerituna's impact extends beyond advertising, as the character has also been featured in various community events and charity initiatives, further solidifying its place in popular culture.