Monetize
Monetize is the process of converting something into a source of income. It can apply to content, products, services, or assets by creating revenue streams from them. The term is commonly used in business, media, and technology to describe strategies for turning value—such as attention, data, or intellectual property—into money.
Popular monetization models include advertising-based revenue (display or video ads), subscription or freemium models (ongoing access
In digital contexts, monetization often rests on building an asset with enduring value, such as a website,
Key metrics include revenue and profitability, customer lifetime value, average revenue per user, and acquisition costs.
Examples include a blog displaying ads, a mobile app offering in-app purchases, a software-as-a-service using a