Milka

Milka is a chocolate brand produced by Mondelez International. It originated in Switzerland in the early 20th century and became known worldwide for its creamy Alpine milk chocolate and distinctive purple packaging. The Milka name is closely associated with milk chocolate that emphasizes a smooth, mellow flavor profile, often attributed to the use of Alpine milk in its recipes.

The Milka brand was created in 1901 by the Swiss chocolatier Suchard as a line of milk chocolate. Over time, Milka expanded beyond Switzerland into many European markets, becoming one of the continent’s best-known chocolate brands. In the late 20th century and early 21st century, Milka became part of Kraft Foods, and after the 2012 corporate restructuring it has been produced by Mondelez International.

Milka offers a range of chocolate products beyond its classic milk chocolate bars. These include filled varieties such as hazelnut or caramel, wafer-based bars, and seasonal or region-specific flavors. The core product remains the smooth, creamy milk chocolate, often marketed as tender and indulgent.

Branding and advertising are notable for the purple packaging and the Milka cow mascot, which appear in many markets to convey dairy origins and gentleness. While production and distribution are global, Milka maintains a strong presence in European markets, with multiple production and distribution centers across the region. The brand continues to emphasize dairy-derived ingredients and a mild chocolate taste as its defining characteristics.