Mikrositen

Mikrositen is a term used to describe small, often temporary, websites designed for a specific, limited purpose. These are distinct from larger, more established websites that serve a broad range of functions. Mikrositen are typically focused on a single campaign, product launch, event, or a specific marketing initiative. They are often characterized by a simple design and a clear call to action.

The primary goal of a mikrosite is to achieve a targeted objective efficiently. For example, a company might create a mikrosite to promote a new product, collect sign-ups for a webinar, or gather feedback on a specific service. Because of their focused nature, mikrositen can be developed and launched relatively quickly and cost-effectively compared to full-scale website development. They allow for a dedicated user experience tailored to the specific campaign, without the complexities or distractions of a larger website.

Mikrositen can be integrated into a larger brand's online presence, often linked from the main website or promoted through social media and advertising. Once the campaign or objective is completed, the mikrosite may be taken down or archived. Their ephemeral nature and specific functionality make them a valuable tool for agile marketing strategies and focused communication efforts. The term "mikrosite" emphasizes their small scale and specialized role within a broader digital marketing ecosystem.