Microelettronici

Microelettronici are Italian makers of video games and other electronic devices, particularly known for their introductions to the video game industry in the 1980s.

The company was founded in the 1970s by Marco Beck Peccoz in Mediolanum, Italy, and was initially focused on producing electronic components and toys. In the early 1980s, microelettronici began to design and manufacture their own range of home computers, including the TRAX and the MC-10, which were aimed at the hobbyist and beginner markets.

Microelettronici also produced a variety of video games and peripherals for their computers, including cartridges, joysticks, and speech synthesizers. Their games were typically simple, low-resolution affairs, but they helped to establish the company as a major player in the burgeoning Italian video game industry.

In addition to their home computers and games, microelettronici also created a range of other electronic devices, including calculators and educational software. The company's products were sold in a number of countries, including Italy, Germany, and France.

Microelettronici began to decline in the late 1980s, as the video game market became increasingly dominated by larger corporations such as Nintendo and Sega. The company ceased operations in the early 1990s, but their legacy as one of the pioneering companies of the Italian video game industry remains.

Today, microelettronici's products and intellectual property are highly collectible among retro computing and video game enthusiasts, and the company's advertisements and packaging are often cited as iconic representations of 1980s Italian design and style.