MicrobeadFree

MicrobeadFree is a movement and a term used to describe products that do not contain microbeads. Microbeads are tiny plastic particles, typically less than one millimeter in size, that were commonly added to personal care products such as facial scrubs, body washes, and toothpaste. Their primary function was as an exfoliant or abrasive.

The concern surrounding microbeads arose due to their environmental impact. Because they are so small, microbeads are not effectively removed by wastewater treatment plants. Consequently, they enter rivers, lakes, and oceans, where they can be ingested by marine life. These plastic particles can accumulate in the food chain and pose a threat to aquatic ecosystems.

In response to these environmental concerns, many countries and regions have implemented bans on the manufacture and sale of products containing microbeads. This has led to a significant shift in the cosmetics and personal care industry, with manufacturers reformulating their products to use alternative, more environmentally friendly exfoliating ingredients like sugar, salt, or ground seeds.

The "MicrobeadFree" designation signifies that a product has been verified to contain no synthetic plastic microbeads. Consumers increasingly seek out MicrobeadFree products as they become more aware of the environmental issues associated with microbead pollution. This has driven innovation and a greater commitment to sustainable practices within the beauty industry.