MetrikAnalytik

MetrikAnalytik is a cloud-based data analytics platform that focuses on the collection, processing, and visualization of business metrics. It enables organizations to ingest data from websites, mobile apps, CRM systems, and IoT devices, transform it through configurable ETL pipelines, and explore insights via dashboards, reports, and alerts.

The platform was founded in 2015 by a team of data engineers and scientists and positions itself as a flexible alternative to traditional business intelligence suites. It emphasizes rapid deployment, scalable metric modeling, and ease of use. Core capabilities include custom metric definitions, event tracking, time-series storage, and real-time analytics, along with role-based access control and data governance features.

MetrikAnalytik employs a microservices-based cloud architecture with connectors to common data sources, a scalable storage layer for time-series data, and a query interface that blends SQL-like syntax with API access. The system supports interoperability through open standards and offers REST and SQL endpoints for integration with external tools and workflows.

Data privacy and security are addressed through features such as data lineage, access auditing, encryption at rest and in transit, and compliance alignment with GDPR and related frameworks. The platform targets mid-sized enterprises across sectors such as e-commerce, software as a service, finance, and manufacturing, aiming to provide transparent metrics and actionable insights without requiring extensive on-premises infrastructure.

Reception in IT and analytics discourse notes strengths in onboarding speed and modeling flexibility while pointing to pricing considerations and the need for configuration in complex environments.