Meediateenuste

Meediateenuste are a set of services that enable the creation, distribution and management of media content across multiple platforms. They cover activities from content production and post‑production to distribution for broadcast, online and mobile audiences, as well as related services such as rights handling and metadata management.

Key components include content creation and production (journalism, entertainment, documentary), post-production (editing, color grading, sound), distribution and delivery (television, radio, streaming, websites, apps), licensing and rights management, archiving and digital asset management, metadata and cataloging, accessibility (subtitling, audio description), advertising and monetization, and security measures such as digital rights management (DRM).

Market participants include media companies, broadcasters, publishers, production houses, streaming platforms, advertising agencies, and regulators, along with libraries and educational institutions that use media content. In Finland and other Nordic countries, meediateenuste encompass both traditional broadcasting services and digital services delivered over the internet and mobile networks.

Industry trends include a shift toward on-demand and multi-platform distribution, the use of artificial intelligence in content creation and metadata tagging, and data-driven advertising. Regulation covers copyright, privacy and data protection (EU GDPR), consumer protection, and licensing frameworks that govern usage, distribution, and cross-border rights.