Medientage

Medientage is a German-language term used for professional events focused on media and digital communication. The best known edition is Medientage München, an annual conference and trade fair held in Munich, Germany, which brings together publishers, broadcasters, advertising agencies, technology companies, journalists and researchers.

Program and content: The event typically spans two or more days and features keynote speeches, panel discussions, workshops and demonstrations from exhibitors. Typical topics include digital transformation in media, online journalism, video and streaming, social media, data analytics and audience measurement, content monetization, artificial intelligence, privacy and media regulation.

Participants and impact: Medientage München serves as a platform for networking, business development and knowledge exchange. It also includes awards, research presentations and training formats such as masterclasses.

Organization and setting: The event is organized by industry associations and media organizations, with involvement from publishers, broadcasters and technology vendors. It is regarded as one of the leading media trade events in the German-speaking world and reflects ongoing changes in the media landscape.