Mediedeltagelse

Mediedeltagelse, or media participation, is the involvement of individuals or groups in media processes, including production, dissemination, interpretation, and governance of media content. It encompasses both passive consumption and active collaboration, describing how audiences, users, journalists, and organizations interact within media ecosystems.

Dimensions of mediedeltagelse include: production participation, such as user-generated content, citizen journalism, and collaborative projects; reception participation, including comments, discussions, ratings, and participatory feedback mechanisms; and governance participation, which involves audiences influencing editorial decisions, policy consultation, and co-creation initiatives between media outlets and communities.

Historically, the concept gained prominence with the rise of Web 2.0 and social media, shifting media from one-way broadcasting to interactive, participatory platforms. Theoretical foundations include participatory culture and participatory journalism, which explore how ordinary people contribute to and shape media narratives.

Mediedeltagelse offers potential benefits, such as democratizing information, broadening perspectives, and increasing transparency. At the same time, it presents challenges, including the spread of misinformation, harassment, manipulation, privacy concerns, and issues of unequal access to digital tools or expertise that can limit participation.

In practice, mediedeltagelse appears in audience comments and social media engagement, collaborative reporting projects, crowdsourced investigations, and citizen-led media initiatives. Scholars and policymakers study it to understand media literacy needs, platform responsibilities, and the implications for democratic participation.