Mediamiks
Mediamiks is a framework used in media studies and marketing to describe the coordinated use of multiple media channels to tell stories, deliver information, or promote products. It treats television, radio, print, online platforms, social media, and other formats as components of a single ecosystem rather than isolated channels, with audiences able to move fluidly between them. The term appears in academic and industry discussions as a way to analyze cross-platform engagement.
Key components of mediamiks include cross-platform strategy, asset orchestration, data-driven measurement, and governance. It emphasizes repurposing
Applications of mediamiks span campaigns, journalism, and entertainment. In campaigns, it guides planning from audience mapping
Measurement and evaluation rely on unified metrics and cross-channel attribution, while respecting privacy and data governance.