Mediakäyttö
Mediakäyttö refers to the ways in which individuals and societies engage with various forms of media, including print, broadcast, digital, and social platforms. The term encompasses both passive consumption, such as watching television or listening to radio, and active participation, such as creating and sharing content on social media or online forums. Historically, mediakäyttö has evolved alongside technological advances; the transition from radio and television in the mid-twentieth century to internet streaming, podcasts, and real‑time social platforms in the twenty-first century has expanded both the quantity and variety of media content available.
Academic research on mediakäyttö often focuses on patterns of media exposure, demographic differences, and the effects
In many countries, governments publish statistics on mediakäyttö to inform policy and support research. These data