McLuhaninnflytelsen
The McLuhaninnflytelsen is a theoretical frame used to analyze the enduring influence of Marshall McLuhan's media theory on contemporary communication studies and digital culture. It emphasizes the idea that communication technologies shape social structures and perception as much as, or more than, content. The concept invites analysis of how media environments, rather than merely messages, reorganize everyday life, power relations, and cultural practices.
Etymology and usage: The name combines McLuhan with the Norwegian word inflytelsen (influence), signaling its prominent
Core ideas: Central to the McLuhaninnflytelsen is the primacy of the medium. It emphasizes that technologies
Historical development and applications: The approach gained traction as digital and networked media proliferated from the
Critique and reception: Critics argue that McLuhaninnflytelsen can verge on techno-determinism and sometimes lacks rigorous empirical