MayT
MayT (Marketing Analytics and Technology) is a data‑driven software platform that was launched in 2018 by a consortium of analytics firms in San Francisco. The service integrates customer relationship management, predictive modeling, and real‑time marketing automation. Its architecture centers on a cloud‑based data lake that ingests transactional, behavioural, and third‑party data streams. MayT applies machine‑learning algorithms to segment audiences, forecast campaign performance, and recommend creative assets.
The company’s flagship product, MayT Insight, offers dashboards that visualize key performance indicators such as customer
MayT has attracted a mix of enterprise and mid‑size brands, notably in the finance, e‑commerce, and telecommunications
Critics of MayT cite concerns about data transparency and the opaque nature of some predictive models, which