Massovoe
Massovoe is a term that can refer to several concepts, depending on the context. In sociology and mass communication studies, it relates to the phenomenon of mass society and mass culture. Mass society is a concept that describes a large, complex, and anonymous society where individuals are often disconnected from traditional social structures and institutions. Mass culture, in this context, refers to the products and practices of this society, often characterized by standardization, commercialization, and broad appeal. This can include media like television, popular music, and mass-produced literature.
In physics, "massovoe" can be related to mass distribution. For instance, it might describe a mass distribution
Another potential usage, though less common in academic discourse, could be a direct translation from Slavic